Brand Identity Design + marketing campaign
15 promotions including posters, packaging, animation, menu, social media advertisements, pamphlets, coasters, coupons, stickers etc. for a mock company using Visual and Digital Representation.
Concept : Korean cafe with the brand identity centered around expressive visual imagery,
story telling, bright colors and interactive theme.
Duration: August 2019- December 2010
Project Background
This project was part of the Visualisation and Digital Representation course.
For the project, we were given instructions to construct Brand identity and personality for a hypothetical cafe, and then accordingly design a series of promotional campiagns and deliverables.
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer.
This project was my first introduction to Graphic design which all the more makes it important to me.
Theme
I decided to construct an identity for a Korean cafe.This was mainly due to two reasons: my interest in Korean culture and food, an the fact that Korean cafes are very theme oriented.
With the spread of Kpop and Korean wave, across the globe and in India' such theme cafes could attract a lot of attention.
I wanted to create a brand identity that would be easily recognisable, and focus on the "cute" aspect as "aegyo" is a part of their culture.
Posters, Menu and Reciept
(Swipe)
